Why Direct Trade Matters

Direct trade is not just a business model - it is an act of restoration and justice.

Unlike conventional trade systems, BEU eliminates unnecessary intermediaries, creating a farmer-to-market link that guarantees:

Coffee in the field

Fair Pricing

Farmers earn 30–50% more than conventional export rates, ensuring sustainable livelihoods and community prosperity.

Traceability

Traceability

Each batch can be traced back to its grower community using QR codes and transparency tools. Know exactly where your products come from.

Product display

Quality Assurance

We control the entire process: from soil management and solar drying to packaging and roasting. Quality you can trust.

Farmer

Regenerative Investment

Every sale contributes to tree planting, composting systems, and farmer education under the Permaculture Arboretum model.

Our direct trade approach reduces carbon footprints, eliminates exploitative chains, and ensures that profits flow directly to the communities who grow the products.

Impact Snapshot

20,000+
Farmers Trained

since 2012 in regenerative practices

5000+
Farmers

across Uganda, Togo & Tanzania practicing permaculture

50,000+
Trees Planted

through BEU community reforestation

3
Solar Facilities

solar-drying facilities powered by renewable energy

10%
Profit Reinvestment

of profits reinvested into youth and women training programs

"Direct Trade isn't charity - it's fairness, transparency, and regeneration in action."

- Charles Mugarura, Founder